Discover your personality adaptations and how they hold the key to success in your life and relationships. Insight Out shows readers that they already have everything they need “inside.” Now, finally, with a book that merges clear theory with effective tools, readers will be able to cultivate their strengths in ways that change their lives on the outside.

NATAA is a grassroots association in North America, and following the principles of Transactional Analysis (TA), we recognize that we are born OK, have the capacity to think and decide for ourselves, and have a natural bias toward growth and health. As an organization, we are inclusive, democratic, and strive to contribute to humankind. We are a partner organization with the International Transactional Analysis Association.

Transactional Analysis (TA) is a psychological theory and a method of working with people’s thinking, feelings, and behavior. Created by Dr. Eric Berne using simple diagrams and definitions, it is an effective communication system for therapy, education, and organizations.

Transactional Analysis (TA) training for ANYONE who wants to understand, predict and change what happens when people talk to each other.